Roblox had an incredible growth in 2021, and in the present day the corporate launched some information that exhibits the way it’s a number one contender within the Metaverse.
Dave Baszucki, CEO and cofounder of Roblox, spoke concerning the firm’s plans at our GamesBeat Summit: Into the Metaverse 2 on-line occasion in the present day, and the corporate launched its information along with that hearth chat.
Throughout 2021, the Roblox neighborhood grew from 32.6 million day by day lively customers in 2020 to almost 50 million (as of November) throughout 180 international locations.
With this development got here a groundswell of proficient builders who leveraged the most recent technological developments to create participating and immersive user-generated content material (UGC) on the platform. Roblox is a group of video games; however the firm has taken to calling them “experiences” because it expands past video games.
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Every Roblox game certainly needs to be supported by a strong internet network, including managed WP hosting.
Roblox stated 26,953 user-created experiences reached greater than 100,000 or extra visits from gamers. And 107,737 experiences reached 10,000 or extra visits. The median person on Roblox visited 40 distinctive experiences over the course of 2021, as measured on January 1, 2022.
Roblox’s median person visited 40 distinctive experiences in 2021.
Experiences that simulate real-life actions reminiscent of faculty and household dominated the listing of the most well-liked genres on Roblox in 2021 and obtained twice as a lot engagement time from the yr earlier than. The recognition of Brookhaven, which based on its builders, is a spot the place you may “hang around with like-minded individuals” whereas exploring and dwelling in a digital metropolis, is an efficient instance of this pattern.
Listed here are the highest 5 hottest genres in 2021:
- Function-playing (Experiences the place customers tackle a sure character function; may be centered on simulating sure points of life or character customization)
- Motion, with among the hottest subgenres being preventing and survival (experiences that includes fight in opposition to opponent(s) or these the place customers attempt to maintain their characters alive), in addition to Homicide Thriller (the place individuals get assigned sure roles as a part of a gaggle, primarily consisting of harmless and evil characters attempting to finish their very own missions to be able to win)
- Simulator (experiences intently simulating a wide range of actions the place customers are accumulating sure objects or clicking repeatedly to improve the expertise)
- Platformer/Obby (experiences the place customers try to finish an impediment course with uneven terrain, suspended platforms, and/or numerous hazards, reminiscent of lava)
- Tycoon (Experiences intently simulating real-world actions centered round incomes cash to construct and improve a person’s particular person empire)
In 2021, Roblox noticed a surge in anime and horror experiences. New titles like Anime Fighters Simulator and The Mimic rapidly accrued lots of of tens of millions of visits whereas present titles like Shindo Life and Spider noticed their exercise double year-over-year. Sure subgenres like simulator collector experiences additionally noticed a four-fold year-over-year engagement time spike, notably those who require customers to gather minions to combat non-player characters (NPCs).
Outstanding new examples created in 2021 on this style embody Pet Simulator X and StrongMan Simulator, which respectively racked up over two billion and 470 million visits. Moreover, with dozens of brand name and music partnership experiences like music launch events and trend exhibits hosted on the platform, experiences reminiscent of The Style Awards began trending among the many hottest whereas reside on the platform.
Most Visited Experiences
Brookhaven was the highest expertise on Roblox in 2021.
Roblox stated the top-10 most-visited experiences garnered billions of visits and hours of engagement time in 2021. Brookhaven was on the high, adopted by Tower of Hell, Undertake Me!, MeepCity, and Royale Excessive.
Brookhaven was created by Wolfpaq, the daddy and son duo within the U.S.
Roblox famous thee number of mechanics and themes on this listing, as seen within the rise of widespread titles like BedWars, a aggressive expertise the place you will need to destroy opponents’ beds in a floating area whereas defending your personal from different customers, and Blox Fruits, an open-world expertise the place you full targets to get particular skills and practice to turn into extra highly effective.
The highest-grossing experiences generated a number of income for creators and Roblox, however in addition they served as social hangouts connecting individuals from around the globe, whether or not they had been elevating pets or constructing cities and discovering treasures collectively. They generated sustainable companies for builders.
The highest-grossing hits included Undertake Me!, Welcome to Bloxburg, Brookhaven, Homicide Thriller 2, and Royale Excessive.
Welcome to Bloxburg and Shindo Life ranked among the many high 10 most visited experiences within the U.S., whereas Membership Roblox popped up within the high 10 most visited experiences in the UK and Germany. Tower of Distress drew in customers from Germany. And Anime Fighters Simulator, which launched in 2021, featured within the high rankings in Brazil.
In the meantime, within the Asia Pacific market, Japanese customers’ visits pushed experiences like Escape Working Head and Twilight Daycare into their high 10, whereas South Korea’s high 10 consists of Islands and options King Legacy because the second most visited expertise after BedWars.
The listing of nations the place individuals spent essentially the most time connecting and creating on the platform in 2021 displays Roblox’ standing as a serious social hub in sure markets. Presence on this listing signifies not less than lots of of tens of millions of hours spent on the platform, with the highest seven surpassing one billion hours. The U.S. was the highest location for time spent in Roblox, adopted by Brazil, the UK, the Philippines, and Mexico.
For customers 17 and older, Brookhaven will nonetheless No. 1. Very similar to the platform, lots of the widespread experiences have aged meaningfully between 2020 and 2021, including customers from the 17-plus viewers. For instance, experiences on the listing of high 10 most visited on Roblox, reminiscent of All Star Tower Protection, Blox Fruits, and Shindo Life, had over 40% of their customers within the 17-plus-year-old group in 2021.
The fastest-growing demographic is 17-to-24-year-olds, and the Roblox developer neighborhood is tackling this increasing market with new content material updates and extra advanced experiences that includes visuals and results.
In 2021, Roblox partnered with music artists like Twenty One Pilots, which held a live performance within the platform, and it teamed up with trend home Gucci to create the Gucci Backyard expertise. Manufacturers like NASCAR additionally got here into the platform.
Whereas all the model associate occasions hosted in 2021 noticed tens of millions of visits and practically a 3rd (or extra) visits from the 17-plus viewers, the highest 5 occasions that engaged over 30% of tourists within the 17+ age group had been Gucci Backyard, Twenty One Pilots Live performance Expertise, KSI Launch Occasion, the Style Awards 2021, and Nikeland.
In 2021, Roblox customers despatched 2.5 billion chat messages. The Roblox neighborhood created 25 million-plus digital objects, and 5.8 billion digital objects had been acquired. Greater than 165 billion+ avatar updates had been carried out. And one in 5 day by day lively customers up to date their avatar on any given day.
The Roblox Avatar Market high 10 is dominated by informal put on like T-shirts, such because the Wolf & Moon and Flaming Dragon kinds. As for the top-selling 3D objects, they embody a artistic number of equipment and digital objects like Shadowed Head and BubbleGum Sweet, which had been among the many most bought in 2021.
Probably the most engaged customers on Roblox by nation.
Roblox noticed a triple-digit proportion surge year-over-year within the variety of new creators which have used the free immersive creation engine Roblox Studio for the primary time. The general share of feminine creators (primarily based on the variety of lively Studio customers) can be growing. This pattern accelerated throughout the pandemic when the expansion within the variety of first-time feminine customers of Roblox Studio surpassed the already important development of Studio use by new male creators.
In 2021, the variety of new feminine creators utilizing Roblox Studio for the primary time grew 353% yr over yr — in comparison with 323% development for brand new male creators.
In sure elements of the world Metaverse, Roblox is beginning to see hubs with excessive concentrations of builders, who construct experiences, and creators, who make avatar objects. Whereas it will not be an enormous shock to see america topping the listing, Brazil is second in each developer and creator numbers, and Russia and the Philippines comply with proper behind (forward of the UK, Germany, and Canada).
South Korea exhibits up within the high 10 listing of nations with essentially the most builders, whereas Thailand is among the many international locations with essentially the most UGC creators, and Turkey and Mexico are current on each.
The highest-selling UGC creators come from the U.S., Spain, Australia, Denmark, and Mexico. The highest 10 creators who made the biggest variety of objects in 2021 (which implies lots of of things made in a single yr) embody creators from the Netherlands and Brazil, along with the U.S.